Best Western I Care

Empowering Staff and Creating Customer Service Stewards

Model Summary

I Care® provides Best Western staff the leadership and problem-solving training and resources needed to provide exceptional customer service as part of its larger effort to “clean up” its overall brand.

Key Elements of the Model

  • On-the-job training
  • Leadership, communication and critical-thinking skills training
  • Staff empowerment
  • Training in the latest cleaning methods
  • Certified service champions